Sell outs?

One most important thing I have learned from this class is not consider artist who use art for commercials as sell outs. In fact, I think an artistic expression can become really successful in advertising. It is increadibly successful for many serious subjects like above the influence campaign. The logo itself expresses a sign to reach teenagers and convince them they can live a life away from sex and drugs.

Ads that use humor, outrageous acts, and taboo visuals, usually skyrocket to the top of advertising ranking lists and public opinion polls. While effective for their shock value and viral marketing capacity, I feel their long term ability to affect daily decisions is not as strong as other types of ads, but long term impact may not be their purpose. Perhaps the companies only want short spikes in recognition for a promotion or event rather than long term associations.


Think of some of the best commercials you have seen on TV – what made them the best and what made them memorable? Were they funny, innovative, or shocking? Did they tell a story? Did they speak to an experience you personally have felt?

Demographical Mother

I was talking to my mother again to help me come up with more advertising topics. We some how came up with a list of advertising that affected our daily routine. These are a list of campaigns that we had noticed through out one day....

When you are traveling you find yourself tired and restless stay at the red roof inn. Red Roof inn is a relaxing, clean, and quit place to stay. You pick your price you can afford. The stay at the Red Roof will be affordable and relaxing

When you’re feeling along and need a companion go to the nearest animal shelter. There is a dog or cat that needs a good home and campaign. So go to the nearest shelter near you and adopt your best friend.

When you are day dreaming and wondering where does your hard work gets you? Get on a plane and take that vacation you and your family need. So let your personal home town banker lend you a hand. Come in  and ask for a getaway loan for you timely need vacation. 

When the hot sizzling days of summer gets you start thinking about that nice cold ice glass of cold beer. Go down to bellies tavern and have a nice cold tap beer for 1.00. The cold refreshing beer will take off the heat of the summer.

  How do you know if you saved enough for retirement? Let cookie and cookies help make your retirement relaxing a worry free. So come see us today and start relaxing while life is going your way. 

 

Rising above Bad Publicity

What I have learned in Principal of Marketing

Responsible Consumer

Since I became a mother, I now am more concern about my finance. So when I see the words discount, sale, reduced price, I have to check it out. I'm not going to be on the show Extreme Couponing anytime soon but I am more concious on what stuff really costs.

Were are the Jingles?

Music is a marketing strategy to gain the attention of customers since the invention of the radio.  Using music has been thriving because customers hear the song and tag it to the product or service.  One thing that has changed over the years is the music they use on commercials. Promoters do not come up with “jingles” anymore but instead they use chart breaking songs from singers. If you look at these two superbowl commercials as an example, you can distinguish the differences right away. The first is the apple commercial from 1984 Superbowl and the other is last year’s super bowl Chevrolet commercial using We Are Young by Fun. Both are have an inspirational tone to their product. However, does being less creative devalue the work of the advertiser? Is they considered not as creative?

In a way, I would agree recent commercials have lost their “artistic touch.” I miss the originality of jingles like “oh I wish I were an oscar mayor wiener,” “cause it’s J-E-L-L-O,” and “Everybody loves a slinky.” In my opinion, jingles are more pleasing because you don’t have to hear them all the time. Some are actually fun to sing. Unfortunately, as much as I do miss the quirky songs they don’t fit anymore in our society. This does not mean they are less successful. It is just competing in the advertising world you need the most exposure you can get. Every time the song We Are Young comes on the radio, internet, tv shows, a person now thinks of the commercial and visualizes it in their head and it is free for Chevrolet. It would be great if jingles come back to create more jobs but it does not look like they will anytime soon.

Advertising History

During my visit to the Rockies Museum last week, the replica of the painting Napoleon and the Alps reminded me of this class. Public Relations have been around significantly long time.  Napoleon and the Alps is only an example from the of political painting using materials of the time to represent the Emperor of France in a powerful sense. The same sense was used in Obama campaign. I also thought how far promoting goes back. During what most consider the medieval era, churches used portals of judgment for the entrance. They then used a more welcoming and spiritual approach during the Counter Reformation.  Then I remembered emperors of Ancient Rome and Ancient Greece used profiled self portraits on coins, which everyone would use and be reminded who were their leaders. To go back even further is Ancient Egypt. The power of pharaohs used huge monuments to demonstrate their authority. It is hard to believe how much has changed in public relations through out history.