Were are the Jingles?

Music is a marketing strategy to gain the attention of customers since the invention of the radio.  Using music has been thriving because customers hear the song and tag it to the product or service.  One thing that has changed over the years is the music they use on commercials. Promoters do not come up with “jingles” anymore but instead they use chart breaking songs from singers. If you look at these two superbowl commercials as an example, you can distinguish the differences right away. The first is the apple commercial from 1984 Superbowl and the other is last year’s super bowl Chevrolet commercial using We Are Young by Fun. Both are have an inspirational tone to their product. However, does being less creative devalue the work of the advertiser? Is they considered not as creative?

In a way, I would agree recent commercials have lost their “artistic touch.” I miss the originality of jingles like “oh I wish I were an oscar mayor wiener,” “cause it’s J-E-L-L-O,” and “Everybody loves a slinky.” In my opinion, jingles are more pleasing because you don’t have to hear them all the time. Some are actually fun to sing. Unfortunately, as much as I do miss the quirky songs they don’t fit anymore in our society. This does not mean they are less successful. It is just competing in the advertising world you need the most exposure you can get. Every time the song We Are Young comes on the radio, internet, tv shows, a person now thinks of the commercial and visualizes it in their head and it is free for Chevrolet. It would be great if jingles come back to create more jobs but it does not look like they will anytime soon.