Success

I think we have discussed a lot about what fails in a product. Now, can you have a common list of what it takes for it to be successful? Trying to remember which campaigns I have seen there were only a few things I found they had in common.

One - a Catchy Phrase/Jingle
Like those old verizon commercials with Can You Hear Me Know. Then there was one of the most famous phrase, "Got Milk." (did you know the advertising agency almost shot that idea down. They said it wasn't proper english.) There is also "Just Do It," for Nike, "Have it Your Way," for Burger King, and "Gimme a Break" for the Kit Kat bar.
Check this article out for more phrase ideas....
http://www.investopedia.com/financial-edge/1111/8-Of-The-Most-Successful-Ad-Campaigns-Of-All-Time.aspx#axzz1yV95zgXg
Dont forget about a jingle. Like I have mentione before in my other article. There was Oscar Mayor Wiener, Im stuck on band aid brand, Snap Crackle Pop, and much more.
http://blog.musikpitch.com/2011/advertising-jingle/top-10-advertising-jingles-of-all-time/

Two - Portrayed Attitude
They express the correct mood for the certian target market. By this I mean if they product is a cuddly bear then you have a commercial to show off how the bear is cute and snuggly. Think of the Snuggles bear for clothes. You want a super comfortable look and you see Snuggles relaxed in the clothes.

A person can measure success through profits or equations, but I believe sometimes it goes deeper than that.