One most important thing I have learned from this class is not consider artist who use art for commercials as sell outs. In fact, I think an artistic expression can become really successful in advertising. It is increadibly successful for many serious subjects like above the influence campaign. The logo itself expresses a sign to reach teenagers and convince them they can live a life away from sex and drugs.
Ads that use humor, outrageous acts, and taboo visuals, usually skyrocket to the top of advertising ranking lists and public opinion polls. While effective for their shock value and viral marketing capacity, I feel their long term ability to affect daily decisions is not as strong as other types of ads, but long term impact may not be their purpose. Perhaps the companies only want short spikes in recognition for a promotion or event rather than long term associations.
Think of some of the best commercials you have seen on TV – what made them the best and what made them memorable? Were they funny, innovative, or shocking? Did they tell a story? Did they speak to an experience you personally have felt?
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