Thursday, June 21, 2012

Advertising History


During my visit to the Rockies Museum last week, the replica of the painting Napoleon and the Alps reminded me of this class. Public Relations have been around significantly long time.  Napoleon and the Alps is only an example from the of political painting using materials of the time to represent the Emperor of France in a powerful sense. The same sense was used in Obama campaign. I also thought how far promoting goes back. During what most consider the medieval era, churches used portals of judgment for the entrance. They then used a more welcoming and spiritual approach during the Counter Reformation.  Then I remembered emperors of Ancient Rome and Ancient Greece used profiled self portraits on coins, which everyone would use and be reminded who were their leaders. To go back even further is Ancient Egypt. The power of pharaohs used huge monuments to demonstrate their authority. It is hard to believe how much has changed in public relations through out history.

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