Adidas introduces a new line of shoes on facebook that has shackles attached to the back of the shoe that attach to your ankles. The facebook page also features a long line “out a sneaker game so hot you lock your kicks to your kicks to your ankles?” Right after the facebook post more than 2,000 people commented on how and importantly why Adidas was attempting to capitalize on the concepts of slavery. This is especially bad being when you think of basketball players one pictures a young African American man. In defense of the Jeremy Scott of JS Roundhouse mid sneakers, the designer of the shoe said the idea came from a childhood memories of Mickey Mouse and pandas with cuffs. Obviously this design failed to capture a cute and cuddly mental image. How does this kind of product make it this far without anyone raising the slavery question? If in seconds of being released on facebook there were over 2000 comments on how much of a bad idea it was for Adidas. Was there research? How many members of the Adidas team making large salary to prevent this type of thing to happen? Also, why can’t this just be a new whacky design? Must a basketball show represent slavery? Sometimes I fell like our society like to focus on the bad. With that said this bad publicity is still publicity.
No comments:
Post a Comment