Principles of Marketing

America loves violence

How often do you see violence on television?

There is almost always a violent television show on tv. There is violence in movies, video games, and even cartoons for young children. More shows are now adding violence to cartoons because it attracts children and young adults to watch it. It is also teaching children violent acts that they partake in with other children.

There is also a lot of violence in adult television shows. I can think of 5 violent television shows on the top of my head: CSI, Law and Order SVU, NYPD, Cops, and SWAT Dallas. I only put down 5,but there are sub types of shows like CSI New York, and Law and Order.

Not only do you see violence in these created shows, but all you hear on the news now is local and worldwide violence. You hear about beatings, children getting raped, suicide bombers, etc. It is sad how the saying, "If it bleeds, it leads" is very true to Americans.

Advertising for children

There are many different techniques that marketing agents use to market items and products for children.

For example, we learned in nutrition class that grocery stores place the sugary, fattening cereals in reach of young children. Therefore, children will be attracted to that cereal and will hopefully persuade their moms to buy it for them.

They also place little toys and magazines in the checkout aisles for individuals to impulsively buy items that they think they need.

News isn't news anymore

Our television news and commercials have totally changed over the past few years. Local news is not local news anymore since we are now hearing about what the celebrities are doing out in California rather that what is going on in our own backyards.

Also, now commercials are featuring good looking celebrities and professional athletes to sell and rave about their products. For example: Burger King is now featuring David Beckham to promote their new smoothies.

Another example is Subway promoting their healthy food items to customers since our country is now focusing on the demographical issue of obesity. They promote their new egg white breakfast sandwiches that are on wheat english muffins and their fresh fruit parfaits. In addition, they are now using the athlete Michael Phelps to sell their footlong subway sandwiches as a good source of meat, vegetables, and whole grains.

Technology: Friend or Foe?

Has technology affected our judgement.

Yes, techonology has changed our word demographics in terms of education and jobs. Now, instead of teachers teaching students how to write in print and cursive, they want to teachers to teach children how to type on a keyboard. Also, there are a lack of jobs for individuals due to the way technology now works for us. There are now even robots doing medical procedures in hospitals rather than having trained inviduals do the work in operating rooms.

You can also see the way technology has affected us when you go into any store and give them cash. You can see the cashiers struggling to give money back if their machine is not working because they rely on machines and calculators rather than be able to count up or count back in their minds.

Success

I think we have discussed a lot about what fails in a product. Now, can you have a common list of what it takes for it to be successful? Trying to remember which campaigns I have seen there were only a few things I found they had in common.

One - a Catchy Phrase/Jingle
Like those old verizon commercials with Can You Hear Me Know. Then there was one of the most famous phrase, "Got Milk." (did you know the advertising agency almost shot that idea down. They said it wasn't proper english.) There is also "Just Do It," for Nike, "Have it Your Way," for Burger King, and "Gimme a Break" for the Kit Kat bar.
Check this article out for more phrase ideas....
http://www.investopedia.com/financial-edge/1111/8-Of-The-Most-Successful-Ad-Campaigns-Of-All-Time.aspx#axzz1yV95zgXg
Dont forget about a jingle. Like I have mentione before in my other article. There was Oscar Mayor Wiener, Im stuck on band aid brand, Snap Crackle Pop, and much more.
http://blog.musikpitch.com/2011/advertising-jingle/top-10-advertising-jingles-of-all-time/

Two - Portrayed Attitude
They express the correct mood for the certian target market. By this I mean if they product is a cuddly bear then you have a commercial to show off how the bear is cute and snuggly. Think of the Snuggles bear for clothes. You want a super comfortable look and you see Snuggles relaxed in the clothes.

A person can measure success through profits or equations, but I believe sometimes it goes deeper than that.

Funny Commercials

I wanted to post some funny commercials that are aiming in different demographics. Humor is probably so successful becuase everyone can accept laughter.